Tony Seatts, Regional Talent Acquisition Manager at HUB International, Joins Ranks of Certified Professional DISC Analysts

Grand Rapids, MI – October 10, 2025

Priceless Professional Development congratulates Tony Seatts, Regional Talent Acquisition Manager at HUB International, on earning his Certified Professional DISC Analyst (CPDA) certification.

This advanced credential reflects Tony’s deep expertise in using the DISC behavioral model to strengthen hiring, communication, leadership, and team performance. Already a Certified Professional Motivators Analyst (CPMA), Tony now integrates both behavioral and motivational insights to help leaders and teams understand themselves and others more clearly.

Tony applies these tools daily in his role leading recruiting and selection efforts across HUB, helping hiring managers make better-fit decisions and onboard new team members successfully. He also supports leadership development, team training, and coaching that build connection, accountability, and engagement.

“DISC gives us a clear lens into how people communicate, respond under stress, and adapt to change,” Tony shared. “With this certification, I can more confidently guide both leaders and candidates toward the right fit — and help teams and individuals align their strengths for long-term success.”

Suzie Price, Founder of Priceless Professional Development, added:

“Tony’s mastery of both Motivators and DISC makes him a standout talent strategist. His ability to apply these insights in hiring, coaching, and training helps HUB build high-commitment, low-drama teams that perform at their best.”

About HUB International

HUB International was founded in 1998 through the merger of eleven Canadian brokerages and has since grown into a leading North American insurance and financial services firm. With its corporate headquarters in Chicago, Illinois, HUB delivers a full spectrum of services, including commercial and personal insurance, risk management, employee benefits, retirement planning, and wealth management.

Today, HUB employs more than 19,000 professionals across over 650 offices throughout North America. In 2024, the company generated approximately $4.8 billion in brokerage revenue and secured a valuation of $29 billion following a $1.6 billion minority investment. HUB is currently ranked among the top global insurance brokers.

HUB’s mission is to protect and advance the goals of individuals, families, and businesses while empowering its employees to contribute meaningfully to their communities. HUB’s core values — entrepreneurship, integrity, teamwork, accountability, and service — drive its dedication to crafting customized solutions and standing firm as an advocate for clients, helping ensure they are ready for tomorrow’s challenges.

Learn more at www.hubinternational.com.

About Priceless Professional Development

Founded in 2004, Priceless Professional Development is a consulting and facilitation firm that helps leaders hire, promote, and develop the right talent—creating high-commitment, low-drama, Wake Up Eager workforces. By leveraging the power of assessment science, founder Suzie Price and her team help organizations reduce turnover, strengthen engagement, and boost productivity.

In addition to providing TriMetrix-based hiring assessments, leadership coaching, and customized training programs, Priceless Professional Development specializes in training and certifying internal and external consultants in the use of DISC, Workplace Motivators, and TriMetrixHD assessments. Through its interactive certification and development programs, the firm equips professionals to apply assessment science effectively across the employee lifecycle—from hiring and onboarding to coaching and succession planning.

Learn more at www.pricelessprofessional.com