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About Tina Asher

Tina Asher

Priceless Strategic Performance Partner

Tina Asher is the founder of Building U Up Consulting and collaborates with Priceless as a Solutions Consultant and Executive Coach. We, along with her clients, value her focus, drive and professionalism.

Tina is Tina a Certified Professional Behavior Analyst (CPBA); Certified Professional Driving Forces Analyst (CPDFA) and Certified TriMetrixHD Analyst (CPHDA).  Prior to becoming a full time Consultant and Coach she was a leader in the mortgage insurance and finance industry for 30 years, in various roles: in management, sales, marketing, operations, training, and customer service. 

She knows first-hand what the challenges are in balancing a successful career and having time for family and self. She coached dozens of direct reports to reach their sales goals, career goals, and personal goals. Tina has been recognized for numerous high achievement awards, has served as President for the National Association of Professional Mortgage Women, and partnering with her husband, has volunteered as a life and career coach serving hundreds of individuals striving to achieve their personal and professional goals.  

Tina’s passion is and has always been encouraging others to reach their full potential while balancing a full and productive life. Tina is mother to three young adults and lives with her husband Dan in Missouri.  


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