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Improve Retention & Engagement
By Getting Feedback The Right Way:
Seven Keys to Successful Opinion Surveys

Successful Opinion Surveys, surveys that give you detailed and honest feedback from your employees and customers, are some of the best tools in to have in your business success 'tool box.'  

That's because Surveys help you understand what your employees and customers really think about your Business/Organization. Feedback captured from Employee and Customer Surveys can help you:

  • Improve internal processes & efficiency
  • Make the right strategic decisions about products and services
  • Determine where you have a leadership or service problem
  • KNOW (not guess) about problems that could hurt you, and your business', bottom line

Opinion Surveys, such as: Employee Engagement, 360 Feedback, Customer Satisfaction and Team Dynamics, are POWERFUL tools that provide a wealth of business insight, guidance and direction. All businesses should be getting feedback from their employees and customers, formally and informally, on a regular basis.

Running successful Opinion Surveys, feedback collected the right way, is SUPER important because when you use a Survey you're interacting with the very people (your employees and customers) who can make or break the success of your business.  It's important to get the feedback, AND it's important get it in the right way!

Seven Keys to Successful Opinion Surveys

I've been using Surveys in business since 1987.  In this Video I outline Seven Keys, things you want to look for and be sure you do, to ensure that you get the kind of information in your Survey that will help improve and grow your business.  And, at the same time, ensure that your customers and employees feel really good about taking their time to give you Feedback.




360 Feedback

Need 360 Feedback Assistance?  If you are starting or considering a 360 feedback project consider 20/20 Insight software SYSTEM that makes possible for you to easily measure the performance of a person, a team or the entire organization with customized surveys and done-for-you-survey-templates. 

If you would like to talk through your project with in a complimentary consulting call, or you think you want survey administration and facilitation assistance, contact Suzie Price.


Seven Keys to Successful Opinion Surveys:
Video Summary and Links To Resources Mentioned...

 For quick reference, below I've provided a Summary of the Seven Keys that I share in the Video, as well as links to the Resources I reference. (Be sure to watch my Video to get a more-fleshed-out version of the Seven Keys.)

  • Key #1: You HAVE to share WHY the survey is being done and HOW the results will be used.  And, if you want to be super-successful, share the WHY and HOW at least three times---over-communicate this.  (This seems like a 'minor-thing', but it is VERY important...)
  • Key #2: Use a Survey Tool that ENSURES that each Survey Rater's comments and ratings are anonymous. Raters must trust that they can share honestly without reprisal - or you'll be wasting your time, because they either won't complete it or they won't share honestly.
  • Key #3: When setting up the Survey, use a Survey Tool that allows you to breakout and segment Rater responses into a final Report that is broken down by Departments or Region or Divisions.  This makes your data MUCH MORE useful and ensures that you can make good and accurate assumptions as you review the Feedback.
  • Key #4: Tailor the Survey specifically to your company’s goals, culture and the desired behaviors you want to reinforce.  Off the shelf Surveys that are not completely relevant to your business are not very good or very helpful.
  • Key #5: You want to make sure that your Survey provides not only numerical scoring, but also includes a section for open-ended comments after each Survey Item so that your Raters can share why they rated that Survey Item as they did.  The comments are the true GOLD of the Feedback.
  • Key #6: In an ideal world you'd offer the Survey again in 12-18 months so that you can  compare the new results to the original result.  This is a simple way to measure progress. It will also keep yourself everyone else focused on making progress, and ensures that something is actually done with the data.
  • Key #7: MUST-HAVE KEY ACTION: Share a Summary of the Survey Results with all Raters. Create a Volunteer Focus Group (I call this your: Volunteer Resolution Team-VRT) made up of a cross-section of employees. Get your VRT to meet, review Survey Results in detail and provide specific suggestions for improvement.

Resource Material from the Video:


360 Feedback

Need 360 Feedback Assistance?  If you are starting or considering a 360 feedback project consider 20/20 Insight software SYSTEM that makes possible for you to easily measure the performance of a person, a team or the entire organization with customized surveys and done-for-you-survey-templates. 

If you would like to talk through your project with in a complimentary consulting call, or you think you want survey administration and facilitation assistance, contact Suzie Price.


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