Seven Keys to Successful
Opinion Surveys

Ensuring successful opinion surveys are important because when you use a survey you are interacting with the very people (employees and customers) who can make or break the success of your business.

Use these seven keys to ensure you are improving retention and loyalty of these very important people, not hurting it! Click play now.

• Customer Surveys: Ask Your Customers (Why We Resist, How Surveys Help)Video
• Sample Survey Results Presentation Handout - a PDF
• Online Leadership Questions/Comments Forum - Share your questions, comments and experience.
• Additional Opinion Survey Resources

Here's a summary of the seven keys discussed in the video:

1. Share WHY the survey is being done and HOW the results will be used, at least three times.
2. Each raters comments must be anonymous.
3. Breakout rater responses into departments or regions.
4. Tailor the Survey specifically to your company’s goals, culture and the desired behaviors you want to reinforce.
5. Include open-ended comments section(s) after each survey item so that each rater can share why they rated the item as they did.
6. Re-run the survey in 12-18 months and compare the new results to the original result.
7. Share the survey results and create focus groups (Volunteer Resolution Teams) to increase employee and customer engagement.

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