Train the Trainer Sales Training Material:
Customer Oriented Selling
(Published by Vital Learning)

sales training material

The sales training material found in Customer-Oriented Selling (COS) is a comprehensive and flexible train-the-trainer sales development program.

This program is: a philosophy, a process and a skill-builder.

The philosophy is simple, yet effective: focus on the customer and help the customer to make intelligent buying decisions!

The process is complete: from pre-call planning, through the four phases of the sales cycle, to post call planning a proven process that creates positive action and commitment each step of the way!

COS sales training material is a logical, non-manipulative approach that works. The course develops proven selling skills while teaching salespeople to be responsive and strategic consultative individuals who focus on helping customers achieve their business objectives with your products or services.

In short, Customer-Oriented Selling (COS) offers a route to more satisfied customers, a more successful sales team, and better long-term business relationships. COS is designed for:

  • New and Experienced Salespeople
  • Sales Managers
  • Marketing Personnel

COS Delivery Options include the flexibility of one-, two-, and three-day implementation options which allow you to tailor the delivery to your specific audience.

"Most people think 'selling' is the same as 'talking'. But the most effective salespeople know that listening is the most important part of their job." Roy Bartell

COS Sales Training Materials Include:

Each interactive workshop, of 6-18 participants, includes:

  • video modeling and vignettes
  • relevant skill practices and exercises
  • immediate feedback on techniques
  • group discussions and activities
  • each participant finishes with a solid sales plan for a targeted customer.

PLUS, Participants use YOUR organization's actual products and services when discussing and practicing the course's concepts and skills so they aren't practicing how to sell 'widgets' and then struggling to figure out how to apply that when back in the real world.

Easy Training Delivery With YOUR Trainers!

You receive a comprehensive Administrator's Kit that includes everything you need to facilitate this course.

Each Facilitator Guide Includes:

  • Facilitator Resource DVD that contains forms, explanatory step-by-step text & narrative for your trainers that coincides with the Participant Workbook and around every aspect of the program
  • Done-for-you-ready-to-use PowerPoint,
  • Facilitator presentations, readings and skill modeling
  • Video modeling
  • Group discussions and problem-solving exercises
  • Extensive application of the skills and concepts to your sales environment
  • Multiple pair practices, table group, and role play exercises built around your products or services
  • Immediate feedback and critique of the participants’ use of the skills and techniques
  • Video vignettes of real world comments and tips from successful salespeople in various industries

Support is also provided to both facilitator and participant alike through Training Publisher, Vital Learning's, exclusive website. This COS-Support Website contains: downloadable, interactive forms, assessments, trainer tips, certificates of completion, and much more, all designed to enhance and reinforce the learning experience.

“The greatest sale you’ll ever make is selling the right, privilege, honor and respect to meet with that person again.” Mark Hunter

COS Sales Training Materials Overview PDF
and a Sample Video:

sales training material

Click the image or here to download and review a short COS Sales Training Material Overview PDF. 

Also, review one of the eight videos that are provided in the COS Facilitator's Manual, which is  a complete, done for you, step-by-step Guide to help your Trainers successfully teach this Program:


After Completing COS Learners Will Be Able To:

  • Describe and target prospects and customers
  • Conduct sales calls using a proven four phase customer focused sales process
  • Identify situation factors that impact buying decisions and the objectives customers need to achieve
  • Learn to determine the customer‘s objectives and situation factors
  • Understand and use the key customer-focused communication skills
  • Carry out precall planning and each of the four customer-oriented call phases
  • Develop a recommendation and support it with an Objective-Benefit-Feature chart that meets the customer's objectives
  • Prepare for and learn from each sales call through pre- and post-call analysis
  • Make each sales call a resource for the next sales call
  • Effectively handle obstacles without feeling uncomfortable or adversarial

Questions About Content, Cost and Considering a Free 30 Day Preview?

Please note that all fields followed by an asterisk must be filled in.
A) 30 Day Free Customer Oriented Selling Facilitator Guide Preview
B) Costs for the Facilitator Guide and Participant Workbooks
C) Information About How This Program is Facilitated

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Use this Form to Contact Me (Suzie Price) or Call Me Right Now, At: 770-578-6976


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