A Whole New Mind…Moving From the Information Age to the Conceptual Age

Dan Pink has seen the future and he shares it with us.

Pink tells us that the Information Age is now moving into the Conceptual Age.  Left-brain, logical thinking skills, once so valued in the Information Age are still necessary but not sufficient.  If you want to get ahead you must develop your right-brain thinking skills, such as creativity, empathetic outlook and artistic sensibilities.

As outsourcing to Asia expands, automation replaces left-brain linear processes and abundance increases our standard of living, right-brain skills become more valued. It is difficult to outsource and automate these right-brain skills, such as design, social skills, and empathy.   To survive in the future, companies and individuals must master these high-concept, high-touch abilities.

In the Conceptual Age, these questions will mark the fault line between who gets ahead and who gets left behind:

1. Can someone overseas do what you do cheaper?
2. Can a computer do it faster?
3. Is your product or service in demand in this age of abundance?
4. Are you doing what you love to do?

Pink advises, “Individuals and organizations that focus their efforts on doing what foreign knowledge workers can’t do cheaper and computers can’t do faster, as well as meeting the aesthetic, emotional and spiritual demands of a prosperous time, will thrive.”

Here’s what other visionaries had to say about Dan Pink and A Whole New Mind:

“I was moved and disturbed and exhilarated all at once…this book is a miracle.”

Tom Peters, author of In Search of Excellence

"Wow! It’s one of those rare books that makes a turning point…one of those books you wish you read before everyone else does. Dan Pink nails it.”

Seth Godin, author of Purple Cow

Get the book today…you won’t be able to put it down.

Pink’s web site is: www.danpink.com  

August, 2005

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